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Brand Guidelines

Brand
Guide

One of the most important considerations when placing the logo is selecting background colors that ensure high contrast and maximum readability.

Black Logo
Black Logo
SVG PNG
White Logo
White Logo
SVG PNG
Clear Space Rule
X
X
X
1.4x
1.4x
X
X
X
Clear Space is the protective area that must be kept around the logo to ensure separation from other design elements; it enhances the logo’s clarity and visibility. Paywall’s visual identity is flexible, so designers must ensure the logo is scaled correctly at all times.
Color Palette

Black

HEX: #000000

RGB: (0, 0, 0)

CMYK: (0%, 0%, 0%, 100%)

Lavender Indigo

HEX: #9B52FF

RGB: (155, 82, 255)

CMYK: (39%, 68%, 0%, 0%)

White

HEX: #FFFFFF

RGB: (255, 255, 255)

CMYK: (0%, 0%, 0%, 0%)